VIDEO EDITING  ·  ADS & CONTENT

Videos that
earn the click.

For brands, businesses and creators who publish video. I cut your footage to stop the scroll, whether it’s an ad or social content. I used to run my own store, so I know what it means to need a video to sell.

Book a trial pack See the work
48ads shipped in 30 days
up to40%hook rate on Meta ads
5 daysbusiness days to deliver a trial pack
SELECTED WORK

Eight pieces, eight editing decisions

Mostly paid social creative for a pet care ecommerce brand, plus work in other formats and niches. Where a piece shows a percentage, it ran on Meta with real spend behind it, and the number is a viewing metric pulled from the account — how many people the edit actually held.

SHOWREEL

Eight hooks, back to back

The first three seconds of each piece below, cut one after another — because in paid social that is the whole job. Everything after those three seconds only matters if they worked.

Up to 40% hook rate  ·  48 ads in 30 days

05Missing videos/05.mp4

POV open on a text card

POV · 9:16 · 24s
40.0% hook rate
10Missing videos/10.mp4

Before and after: raw clip vs final cut

Before / after · 9:16 · 39s
What the edit adds to the raw footage
04Missing videos/04.mp4

Comparative split screen, two states at once

Split screen · 9:16 · 20s
35.4% hook rate
07Missing videos/07.mp4

Product line showcase

Multi-product · 9:16 · 49s
31.0% hook rate
02Missing videos/02.mp4

Fully AI-generated animation, 1:17

Animation · 9:16 · 77s
77 seconds of animation, nothing filmed
01Missing videos/01.mp4

Product demo, kinetic captions

Live action · 9:16 · 16s
Animated captions that guide the read
09Missing videos/09.mp4

Educational reel with motion graphics

Motion graphics · 9:16 · 52s
Different niche: fitness and physiotherapy
08Missing videos/08.mp4

Problem hook into a presenter demo

Talking head · 9:16 · 47s
CASE STUDY · PET CARE ECOMMERCE

48 ads in 30 days, cut for volume

Meta Ads · June 24 – July 23, 2026. The client brought the angles and scripts; I turned them into ads, with the hook, the story and the CTA carried by the edit.

40%

Up to 40% hook rateIt means that out of every 10 times the ad appeared on screen, 4 kept watching past three seconds. For reference, anything above 30% is already considered a strong hook rate.

48Ads delivered
40Measured with real spend on Meta
1.6Ads per day, on average
30Days of work
How to read this: hook rate is the share of times someone kept watching past three seconds. It is the metric that depends most on the edit, which is why it is the one I publish. Commercial results are confidential to the client.
HOW I EDIT

The hook earns attention. The click earns the sale.

My job is to make the hook, the script, the story and the call to action come through in the edit. I don’t cut just to make it look good: I cut so the video does what the client needs it to do.

FIRST FRAME

Show the product from the start

Not just something that grabs attention: what’s being sold has to appear in the first second.

ONE MESSAGE

One line of text on screen

Three competing messages don’t get read. One clear one does.

EARLY DEMO

The demo before second 5

If the product works, show it working before people scroll away.

HOW WE WORK

Start with a trial. If it works, we keep going.

I work with your footage: you send the clips, I turn them into videos ready to publish or run as ads. Launch pricing: it goes up once the first spots fill.

TO START

Trial pack

USD 90one-time3 videos · USD 30 each
  • 3 videos up to 60 seconds, cut from your footage
  • 2 different hooks per video: 6 versions to test
  • 1 round of revisions included
  • Delivered in 5 business days
Book a trial pack
MONTHLY

Plan 8

USD 216/ monthUSD 240 · 10% off · USD 27 each
  • 8 videos a month, up to 60 seconds each
  • 2 hooks per video
  • Hooks adjusted to the results you share
  • 1 round of revisions per video
Ask about Plan 8
MONTHLY

Plan 16

USD 408/ monthUSD 480 · 15% off · USD 25.50 each
  • 16 videos a month, up to 60 seconds each
  • 2 hooks per video
  • New versions of your best-performing videos
  • Priority delivery
Ask about Plan 16
How it works: you send your footage and what you want to highlight. I edit and propose the hooks. Payment is upfront and delivery includes one round of revisions.
Who does what: you bring the footage and the idea or script; I handle all of the editing. I don’t run campaigns or film, but if you have no footage I’ll tell you exactly what to shoot on a phone. Videos longer than 60 seconds are quoted separately.
PROCESS

AI for more variants, not decoration

B-roll that can’t be filmed. Voiceover in a second language. Twenty finished variants instead of three. AI makes the volume possible; the judgment and the cut stay mine.

01 · REVIEW

Look before cutting

I review your content or live ads and your competitors’ to see what already works.

02 · HOOKS

Several openings per ad

I propose 2 different hooks for each video, so the numbers tell you which one works.

03 · PRODUCTION

Edit and generate

I cut your footage and generate what can’t be filmed: b-roll, animated scenes, voiceover.

04 · VARIANTS

Build in modules

One body ships with several hooks, without rebuilding the whole video.

05 · ITERATE

Repeat what wins

On monthly plans, you share results and I cut more versions of what worked.

Tools

CapCut
CapCut
Editing
Kling 3.0
Kling 3.0
Generative video
Seedance 2.5
Seedance 2.5
Generative video
Hailuo
Hailuo
Generative video
Nano Banana Pro
Nano Banana Pro
Image
ChatGPT
ChatGPT
Image & script
ElevenLabs
ElevenLabs
Voice
Claude
Claude
Script & research
ABOUT

From physiotherapy to video editing, by way of dropshipping

I spent years as a physiotherapist, working with people living with ALS and other degenerative conditions. Most of that job was explaining complicated things to people who were tired, worried and short on patience.

Then I ran my own dropshipping store and paid for my own ads. That taught me that a beautiful ad that doesn’t sell is wasted money.

Now I edit video full time: decide what matters, cut everything else, and keep people watching to the end.

Thomas Salas
Based inSantiago, Chile · UTC−3
OverlapFull US Eastern day and LatAm
LanguagesSpanish (native) · English
FocusAds and social content
What I doVideo editing + hook variants
Available forTrial packs, monthly plans, remote roles
GET IN TOUCH

Send me your link.
I’ll send back an idea.

No strings attached. If it makes sense, we start with a trial pack that same week.

or write to me directly

thomas@salasedit.com